To bring a little bit of style to Baby's first spring, Bugaboo launches their limited edition Warhol design-adorned prams and pushchairs.
The Dutch mobility design company (that is to say, creator of high-end prams and pushchairs), Bugaboo, is a favourite brand amid the celebrity yummy mummy elite – and seems set to receive the ultimate seal of approval soon, with rumours circulating that Britain's royal baby will be joining the Bugaboo band of tiny fans. Embarking on a multi-year collaboration with the Andy Warhol Foundation for the Visual Arts, the Bugaboo brand has released two new Warhol collections for the onset of spring.
Entitled 'Cars and Flowers', it may seem that these themes are slightly gender stereotyped, but this simply isn't the case – baby boys or baby girls can enjoy the Warhol world, as neither is ceremoniously adorned with pink or blue. Warhol's famous charcoal and bold red Flowers print is prominently featured on the sun canopy as well as the tailored fabric sets comprising the Bugaboo Bee, Bugaboo Cameleon and the Bugaboo Donkey tot transporters.
For those wishing for a more subtle allusion to Warhol's artistic talent, then the Cars collection may be more up their street: featuring a lesser-known automobile-focused print from 1962. The black and slightly off-white pattern of cars admired from afar is not dissimilar to that of cow print, but with autos rather that animals comprising the pattern.
What's more, there are Andy accessories in the form of a striking Flowers print parasol in luscious, bright light blues and greens. Undoubtedly created as a compliment to the Flowers print pushchair, we don't see why those opting for the Cars collection can't go all the way with Warhol and pop the Flowers parasol onto their pram, too.
But we can hear the question forming in your mind – why is Warhol being teamed with a brand for the little ones? According to Madeleen Klaasen, Bugaboo's chief marketing officer, one reason is the artist's passion to produce artistic pieces for the general public, ones that revolved around relatable popular culture, which in turn mirrors Bugaboo's own philosophy of 'exclusivity without exclusion' – aiming to create top-notch products that can be used by all.
We agree that the link between the two may be slightly tenuous, but nevertheless, the collaboration has resulted in an eye-catching set of exclusive pushchairs to make mummies stand out from the masses.